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Which of the Following Is a Technique for Measuring the Impact

question 127

Multiple Choice

Which of the following is a technique for measuring the impact of an advertisement during the final step of developing an advertising campaign?


Definitions:

Observational Learning

A learning process through watching the actions of others and imitating those actions.

Physical Punishment

The use of physical force with the intention of causing a child to experience pain, but not injury, for purposes of correction or control.

Operant Conditioning

A method of learning that uses rewards and punishments to influence behavior.

Observational Learning

A learning process through watching others, retaining the information, and later replicating the behaviors that were observed.

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