Which of the Following Would a Consumer Be Most Likely

question 111

Multiple Choice

Which of the following would a consumer be most likely to consult just before making a purchase decision?

• A)a directory
• B)radio
• C)branded entertainment
• D)television
• E)out- of- home media

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Definitions:

Feature Detector

Brain cells that react to particular aspects of a stimulus, like lines, borders, or motion.

Visual Cortex

The Visual Cortex is the part of the brain responsible for processing visual information, located in the occipital lobe.

Retina

The light-sensitive layer of tissue at the back of the eye that processes visual information received and transmits it to the brain.

Face Recognition

The cognitive process involving the identification or verification of an individual from their facial features.