Which of the Following Is True About a Continuous Advertising

question 84

Multiple Choice

Which of the following is true about a continuous advertising schedule?

• A)It is much less expensive than a flighting schedule.
• B)It reduces a firm's need for public relations.
• C)It is more effective than a pulsing schedule for seasonal products.
• D)It can lead to media spillover.
• E)It can lead to advertising wear- out.

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Definitions:

Combat Rape

Sexual violence committed by soldiers, combatants, or civilians during times of conflict, often used as a weapon of war.

Social Constructionists

Scholars and theorists who argue that many aspects of social reality and identity, including race, gender, and sexuality, are constructed through social processes and interactions.

Gender Differences

This term refers to the distinctions in characteristics, roles, behaviors, and biological attributes typically associated with being male or female in a society or culture.

Gender Ideology

A system of thoughts and values that legitimates gender roles, statuses, and expectations in society.