The Media Planner Looks Both at the Total Cost of Using

question 124

Multiple Choice

The media planner looks both at the total cost of using a medium and at the .

• A)cost per thousand
• B)opportunity cost
• C)cost of purchasing the medium itself
• D)cost of premium offers
• E)promotional cost

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Definitions:

Sphygmomanometer

A device used to measure blood pressure, consisting of an inflatable cuff to restrict blood flow, and a mercury or aneroid manometer.

Aphasia

A condition characterized by the loss of ability to understand or express speech, caused by brain damage.

Nontraumatic Intracranial Hemorrhage

Bleeding within the skull that is not caused by physical trauma.

Patient Treated

Refers to an individual who has received medical attention, care, or therapy for an illness or injury.