An Ad for Mongoose Mountain Bikes Shows a Serious Biker

question 133

Multiple Choice

An ad for Mongoose mountain bikes shows a serious biker traversing remote and rugged but beautiful terrain and states,"There are places that are so awesome and so killer that you'd like to tell the whole world about them.But please,don't." This ad uses the appeal.

• A)unique selling proposition
• B)slice of life
• C)testimonial
• D)fear
• E)lifestyle

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Definitions:

Motion Picture Patents Company

An early film industry trust formed in 1908 by nine of the major film companies of the time, often criticized for its monopolistic practices.

Industrial Patents

Legal documents granted to inventors or assignees that provide exclusive rights to use, make, and sell an invention for a set period of time.

Sync-Sound Technology

Technology used in filmmaking that synchronizes the audio recording with the motion picture image, allowing for sound and picture to be recorded simultaneously.

Motion Picture Patent Company

An early American film industry trust, formed in 1908, that held patents essential for movie production and sought to control film distribution.