Which of the Following Is NOT Characteristic of Integrated Marketing

question 4

Multiple Choice

Which of the following is NOT characteristic of integrated marketing communication (IMC) ?

• A)IMC begins with the customer.
• B)IMC involves two- way communication.
• C)IMC focuses on maintaining customer behavior.
• D)IMC seeks to develop relationships with customers.
• E)IMC creates a single unified voice.

---

Definitions:

Twin Studies

Research methods that compare the similarity between monozygotic (identical) and dizygotic (fraternal) twins to understand genetic and environmental influences.

Adoption Studies

Research designs in psychology that compare adopted individuals to their adoptive and biological families to examine genetic and environmental influences on behavior.

Brenda Milner

A neuropsychologist whose research on memory and the brain has significantly impacted the understanding of cognitive functions and memory loss.

Biological Bases

Pertains to the underlying physical and genetic structures and processes that influence behavior, thought, and emotion.