Is the Element of the Promotion Mix That Involves Direct

question 24

Multiple Choice

is the element of the promotion mix that involves direct interaction between a company representative and a customer.

• A)Public relations
• B)Word of mouth
• C)Sales promotion
• D)Advertising
• E)Personal selling

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Definitions:

Common Database

A shared, centralized repository of data accessible to multiple users or systems.

Relational Databases

A kind of database designed to store and allow access to data points that have relationships with each other.

Commercial Software

Software developed and sold for profit, typically offering extensive customer support and regular updates.

Business Processes

Activities, procedures, and tasks that organizations perform to achieve business objectives effectively and efficiently.