The Step in the Hierarchy of Effects Calls for Marketers

question 6

Multiple Choice

The step in the hierarchy of effects calls for marketers to inform the target market that there is a new brand on the market using simple,repetitive advertising in a variety of media.

• A)awareness
• B)purchase
• C)knowledge
• D)demand
• E)desire

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Definitions:

Genetics

The branch of biology that deals with the study of genes, genetic variation, and heredity in organisms.

Birth Order

The order in which a person is born into their family, which is theorized to influence their personality and behavior.

Contrast Effect

The enhancement or diminishment of perception or judgment by the presence of a comparatively stronger or weaker stimulus.

Genetics

The branch of biology that deals with the inheritance of physical and behavioral characteristics.