In Which Step of the Hierarchy of Effects Would a Marketer

question 19

Multiple Choice

In which step of the hierarchy of effects would a marketer most likely use celebrity endorsements and status appeals?

• A)loyalty
• B)purchase
• C)awareness
• D)knowledge
• E)desire

---

Definitions:

Fine

A monetary penalty imposed by an authority on individuals or entities as punishment for an offense or infraction.

Supply Curve

A graphical representation of the relationship between the price of a good and the quantity of the good that suppliers are willing to sell.

Total Variable Costs

The sum of expenses that vary directly with the level of production or output, including costs for materials and labor.

Output

The amount of goods or services produced by a business, industry, or economy.