An Ad in a Professional Journal Targeted to an Audience

question 98

Multiple Choice

An ad in a professional journal targeted to an audience of dentists asked dentists to recommend Crest toothpaste to their patients.It offered toothpaste samples that dentists could buy at cost to give to their patients to encourage patients to take better care of their teeth.The manufacturer of Crest toothpaste was using .

• A)a push strategy
• B)a pull strategy
• C)guerrilla marketing
• D)public relations
• E)viral marketing

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Definitions:

Cooperatively Breeding

Cooperatively breeding refers to a social system in animals where individuals other than the parents assist in the raising of the offspring.

Song Information

Data or signals conveyed through the vocalizations of birds or other animals, often related to territory, mating, or social status.

Group Identity

A person's sense of belonging to a particular group or category, often influencing behavior and social perceptions.

Individual Identity

Characteristics or traits that distinguish one individual from another within a species.