Which of the Following Is an Example of a Bottom-

question 61

Multiple Choice

Which of the following is an example of a bottom- up technique for developing promotional budgets?

• A)the pull- push method
• B)the percentage- of- sales method
• C)the objective- task method
• D)the AIDA method
• E)the competitive- parity method

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Definitions:

Oligopolistic Industry

A market structure characterized by a small number of firms that have the power to influence the price of their products or services.

Competitive Price Searchers

Businesses that operate in markets with many competitors and product differentiation, where they have to search for the optimal price to balance attracting customers and earning profits.

Barriers to Entry

Factors that prevent or hinder companies from entering a particular market, which can include high startup costs, strict regulations, and established competition.