Is the Element of the Promotion Mix That Involves Direct

question 24

Multiple Choice

is the element of the promotion mix that involves direct interaction between a company representative and a customer.

• A)Public relations
• B)Word of mouth
• C)Sales promotion
• D)Advertising
• E)Personal selling

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Definitions:

Repeated Testing

The process of administering a test multiple times to the same subjects to improve reliability, measure changes, or reinforce learning.

Overlearned Information

Knowledge or skills that have been practiced beyond the point of initial mastery, making them automatic.

Levels-Of-Processing

A theory of memory suggesting that memory recall is influenced by the depth of mental processing, which ranges from shallow to deep levels.

Modal Memory Store

A concept in memory research referring to different types of memory storage, such as short-term, long-term, and sensory memory.