Is the Creation of an Ongoing Relationship with a Set

question 41

Multiple Choice

is the creation of an ongoing relationship with a set of customers with an identifiable interest in a product and whose responses to promotional efforts become part of the ongoing communication process.

• A)Integrated marketing communication
• B)Direct selling
• C)Direct marketing
• D)Database marketing
• E)Buzz marketing

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Definitions:

Stresses

Physical or psychological strains and pressures that can result from various challenges or demands.

Goal Setting

The process of identifying specific, measurable, achievable, relevant, and time-bound objectives to focus efforts towards achieving them.

Career Management System

A structured approach to planning, managing, and developing an individual's career path and growth within or across organizations.

Sabbatical

A period of paid or unpaid leave granted to a university teacher or other worker for study or travel, traditionally every seventh year.