IMC Strategies Do All of the Following EXCEPT

question 88

Multiple Choice

IMC strategies do all of the following EXCEPT .

• A)present a unified brand and selling proposition in the marketplace
• B)focus on short- term relationships with customers
• C)eliminate conflicting communication
• D)involve two- way communication
• E)rely on CRM programs and practices

---

Definitions:

Natural Liberty

The concept of freedom from artificial or man-made restrictions, promoting the idea of living in accordance with natural laws.

Categorical Imperative

An ethical principle proposed by Immanuel Kant suggesting that one should act only according to that maxim by which you can at the same time will that it should become a universal law.

Personal Virtues

Qualities or traits considered as morally good or desirable in a person, such as honesty, courage, and kindness.

Ethical Theories

Philosophical frameworks designed to guide decision-making by proposing various principles on what is morally right and wrong.