A Local Morning TV Show Gives a Weather Report Every

question 81

Essay

A local morning TV show gives a weather report every hour during the two- hour show on the "9s." How is this weather report implementing the IMC strategy of a continuous stream of communication?

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Definitions:

Organizations

Entities comprised of individuals working together towards common objectives or goals, structured in a systematic manner.

Management By Objectives

A management model that involves setting specific objectives that are mutually agreed upon by employees and management.

Productivity

Refers to the efficiency of a person, machine, factory, system, etc., in converting inputs into useful outputs.

Planning Process

A series of steps followed to create strategies, allocate resources, and implement actions to achieve goals.