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A Company Mailed Questionnaires to Cat Owners

question 137

Essay

A company mailed questionnaires to cat owners.The cat owners who responded received a personalized thank- you note that mentioned their pet by name.The company now has information about the pet and its owner.Explain how this company could use database marketing.


Definitions:

Obsessive-Compulsive Disorder

A mental disorder characterized by unwanted, repeated thoughts (obsessions) and behaviors (compulsions) that the sufferer feels the urge to repeat over and over.

Handwashing Rituals

Repeated behaviors or activities related to hand cleaning, often for hygienic or religious purposes.

Generalized Anxiety Disorder

A mental health condition characterized by persistent and excessive worry about multiple areas of life.

PTSD

Posttraumatic Stress Disorder, a mental health condition triggered by experiencing or witnessing a traumatic event, characterized by flashbacks, nightmares, and severe anxiety.

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