When Consumers Are Unable to Judge the Quality of a Product

question 48

Multiple Choice

When consumers are unable to judge the quality of a product through examination or prior experience,they usually do which of the following and assume that the higher- priced product is the higher- quality product?

• A)experience an assimilation effect
• B)make a price- quality inference
• C)depend on an internal reference price
• D)experience a price- placebo effect
• E)assess the fair price

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Definitions:

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