Some Retailers Advertise Items at Very Low Prices or Even

question 101

Multiple Choice

Some retailers advertise items at very low prices or even below cost just to get customers into the store.The rationale for implementing this strategy is the belief that once a customer is in the store she will buy the advertised item as well as other items at regular prices.

• A)bait- and- switch
• B)loss leader pricing
• C)price lining
• D)predatory pricing
• E)dynamic pricing

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Definitions:

Organizational Approach

A method or strategy used by an organization to achieve its goals, often involving structure, planning, and management practices.

Circumstances

The conditions or facts affecting a situation, event, or action.

Example

A representative instance or case used to illustrate or explain a rule, method, or condition.

Audience Adaptation

The process of tailoring communication to meet the specific needs and expectations of the intended audience.