Which of the Following Is an Instrument to Measure Consumers

question 121

Multiple Choice

Which of the following is an instrument to measure consumers' perceptions of service quality?

• A)total quality management (TQM)
• B)SERVQUAL
• C)capacity management
• D)the service continuum
• E)credence management

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Definitions:

Profit or Loss

The financial result of an entity's operations and transactions, representing earnings exceeding costs or losses.

Derivative Security

A financial instrument whose value is dependent on the value of an underlying asset, such as options or futures.

Common Stock

A type of equity security that represents ownership in a corporation, giving holders voting rights and a share in the company's profits through dividends and/or capital appreciation.

Call Option

The right, but not the obligation, to buy an underlying asset at a specified strike price within a specified time frame.