When a Service Experience Is Not Positive for the Customer,it

question 38

Multiple Choice

When a service experience is not positive for the customer,it can turn into a(n) .

• A)disservice
• B)augmented service
• C)disintermediated service
• D)service encounter
• E)servicescape

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Definitions:

CDI/BDI Marketing Dashboard

A graphical interface that displays key performance indicators relating to Category Development Index (CDI) and Brand Development Index (BDI) for strategic marketing decision-making.

Household Segments

Division of the consumer market into specific groups based on varying household characteristics, aimed at targeted marketing.

CDI/BDI Marketing Dashboard

A tool that combines Category Development Index (CDI) and Brand Development Index (BDI) metrics to measure how well a brand is performing within specific categories or markets.

Fruit Drinks

Beverages made from fruit juice concentrates or fruit flavors, often sweetened and sometimes mixed with water or other liquids.