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Developing a New Product to Meet the Minimum Qualifications of an Unmet

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Developing a new product to meet the minimum qualifications of an unmet need is integral to the approach to marketing.


Definitions:

Loyal Followers

Individuals who consistently support and remain faithful to a leader, brand, or organization over time.

Empowerment

The process of giving individuals or groups more control over their lives or the situation they are in.

Expert Power

The influence and authority a person gains from having expertise or specialized knowledge in a particular area.

Legitimate Power

The authority someone has because of their position or role within an organization, recognized by others as right and proper.

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