The Second Step in Developing a Competitive Advantage Is to Turn

question 113

Multiple Choice

The second step in developing a competitive advantage is to turn a distinctive competency into a -- one that is important to customers.

• A)culture
• B)service
• C)differential benefit
• D)demand
• E)need

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Definitions:

Certain Smells

Certain Smells relates to specific odors that can trigger memories, affect mood, or influence behavior, playing a significant role in consumer behavior and marketing strategies.

Nonverbal Context

The aspects of communication that do not involve words, including body language, facial expressions, and other forms of non-linguistic expressions.

Logistical Issues

Refers to the challenges related to organizing and implementing operations, often involving the management of materials, services, and information flow.

Metacommunication

Communication about communication, which includes the ways we signal our intentions and emotions beyond spoken words.