The Challenge to the Marketer Is to Create an Attractive

question 14

Multiple Choice

The challenge to the marketer is to create an attractive _ ,a marketplace offering that fairly and accurately sums up the value that will be realized if the good or service is purchased.

• A)mass market
• B)market segment
• C)target market
• D)product position
• E)value proposition

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Definitions:

Efficient Capital Market

Market in which security prices reflect available information.

Security Prices

The cost or price of financial instruments such as stocks, bonds, and derivatives, determined by market supply and demand.

Compound Return

The process by which an investment grows over time as earnings from both the principal and the accumulated earnings from preceding periods.

Standard Deviation

A measure of the amount of variation or dispersion of a set of values, used in statistics and finance to assess the volatility of an investment.