Maintains That Marketers Must Satisfy Customers' Needs in Ways That

question 139

Multiple Choice

maintains that marketers must satisfy customers' needs in ways that also benefit society and are profitable to the firm.

• A)Customer relationship management (CRM)
• B)The social marketing concept
• C)Value propositioning
• D)A sales orientation
• E)Value chain management

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Definitions:

Positive Correlation

When one variable is high, the other variable tends to be high as well.

Socially Desirable

Behaviors or traits that are valued and approved of by a social group or society.

Self-Report Measure

A type of psychological test or questionnaire where individuals provide responses about themselves, often concerning behaviors, thoughts, or feelings.

Small Positive Correlation

A statistical relationship indicating a slight increase in one variable is associated with a slight increase in another variable.