Which of the Following Is an Example of a Want

question 143

Multiple Choice

Which of the following is an example of a want?

• A)Tomas decides a Big Mac would be nice for lunch.
• B)Gerard has to buy some nails to finish roofing his house.
• C)Before taking piano lessons,Michelle has to buy herself a piano.
• D)Jane is looking for an umbrella because it is raining.
• E)Marie needs some margarine so she can bake cookies.

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Definitions:

Unique Characteristics

Distinctive features or qualities that set an entity or concept apart from others in a significant and typically advantageous way.

Positive Associations

The beneficial connections or relationships customers make between a brand or product and their personal perceptions or experiences.

Semantic Scales

A type of survey rating scale that uses words rather than numbers to identify the distance between points on the scale, often used in measuring attitudes or perceptions.

Perceptual Maps

A visual representation used in marketing to display customers' perceptions of a brand or product in comparison to its competitors on various attributes.