How Has the Internet Aided in the Administration of the Marketing

question 53

Essay

How has the Internet aided in the administration of the marketing concept of customer relationship management (CRM)?

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Definitions:

Raise Cash

The process by which a company or individual generates liquidity, often through the sale of assets or equity.

Synergistic Benefits

Advantages gained from a merger or acquisition that allow for a performance greater than the sum of the two companies operating individually.

Merger

A merger involves the combination of two or more companies into one, where they pool their resources and operate as a single legal entity.