A Marketer That Wants to Achieve a Competitive Advantage Over

question 83

True/False

A marketer that wants to achieve a competitive advantage over its rivals cannot use the marketing mix to achieve this goal.

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Definitions:

Comparative Advantage

The ability of an individual, company, or country to produce a good or service at a lower opportunity cost than competitors.

Specialization

The practice of focusing on a narrow area of work or study to gain efficiency or expertise.

Trade

The act of buying, selling, or exchanging goods and services between people or entities within or across borders.

Comparative Advantage

The ability of an entity to produce a good or service at a lower opportunity cost than its competitors.