The Element of the Marketing Mix Is Used to Communicate

question 120

Multiple Choice

The element of the marketing mix is used to communicate the value proposition using forms such as personal selling,advertising,coupons,and publicity.

• A)production
• B)place
• C)promotion
• D)price
• E)distribution

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Definitions:

Revenues

The income generated from normal business operations, calculated by multiplying the price of goods or services by the quantity sold.

Dividends Payable

A liability account in a company's balance sheet indicating the amount in dividends that the company owes to its shareholders but has not yet paid out.

Operating Expenses

Expenses incurred from a company's operational activities, excluding the cost of goods sold, taxes, and interest expenses.

Dividends Declared

Profits that a company's board of directors has decided to distribute to shareholders in the form of dividends.