Which of These Statements About Mass Marketing Is True

question 89

Multiple Choice

Which of these statements about mass marketing is true?

• A)Mass marketing can be cost- effective.
• B)A mass marketing strategy is preferable to a target marketing strategy.
• C)Mass marketing allows marketers to develop products to satisfy the specific needs and wants of specific groups of customers.
• D)Movie production and distribution companies typically use a mass marketing strategy.
• E)The success of any organization's marketing efforts depends on its ability to engage in mass marketing.

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