When Asked to Discuss the Element of His Marketing Mix,the

question 104

Multiple Choice

When asked to discuss the element of his marketing mix,the artisan said,"My average total cost for making a small leaded glass window is $200,and I typically haggle with my customers.I feel that I have done well if I can earn $150 on each window I sell."

• A)distribution
• B)price
• C)promotion
• D)production
• E)cost

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Definitions:

Expected Profit

The anticipated earnings from an investment or business venture after accounting for potential risks and expenses.

Loanable Funds

The total amount of capital available for borrowing, comprised of savings from individuals, businesses, and government, which is available for investment purposes.

Commercial Paper

A short-term, unsecured promissory note issued by corporations, often used for the financing of accounts receivable, inventories, and meeting short-term liabilities.

Treasury Bill

Short-term government securities issued with a maturity of one year or less, used to finance the government's debt.