A New Shampoo Advertisement on Television Names a Specific Product

question 9

Multiple Choice

A new shampoo advertisement on television names a specific product and then tells all of the wonderful benefits the consumer will enjoy when using this product opposed to another shampoo.What is this company seeking to achieve in the communication message of this television advertisement?

• A)competitive advantage
• B)form utility
• C)marketing segmentation
• D)popular culture management
• E)production orientation

---

Definitions:

Amygdala

A set of neurons located deep within the temporal lobe of the brain, involved in experiencing emotions, particularly fear and pleasure.

Prefrontal Cortex

The part of the brain located at the front of the frontal lobe, which is responsible for complex cognitive, emotional, and behavioral functioning.

Mnemonic Devices

Techniques or strategies used to enhance memory and recall by associating information with simple patterns, symbols, or ideas.

Everyday Memory

The use of memory in daily life, encompassing the ability to remember and use information in a regular, day-to-day context.