Why Does a Company Try to Determine the Lifetime Value

question 94

Essay

Why does a company try to determine the lifetime value of a customer? What must a company do to be able to determine this information?

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Definitions:

Securities Act of 1933

A U.S. law enacted to protect investors by requiring transparency in financial statements so investors can make informed decisions about securities.

Misrepresentation

Misrepresentation refers to the act of providing false or misleading statements about a material fact, which someone relies on to their detriment in a contractual agreement.

Fraudulent Acts

Fraudulent acts involve intentional deception or misrepresentation made by a person or entity with the intent of gaining some unfair or dishonest advantage.

Over the Counter

Describes securities trading through a dealer network rather than on a centralized exchange, often for stocks that do not meet the requirements to be listed on major exchanges.