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Cortisol can be used to
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Products manufactured by one company for sale under another company's brand, typically retailer brands that are positioned as lower-cost alternatives to national brands.
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Brands that are managed and owned by the manufacturer.
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A strategic tool for measuring a brand’s power and value, based on differentiation, relevance, esteem, and knowledge.
Brand Equity
The value the firm derives from consumers’ positive perception of its products.
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