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What are two factors that can lessen the impact of a stressful situation?
Product Differentiation
The process of distinguishing a product or service from others in the market to make it more appealing to a particular target market.
Barriers To Entry
describe the obstacles or hindrances that prevent new competitors from easily entering an industry or area of business.
Sustained Competitive Advantage
An enduring edge over competitors gained by offering consumers greater value, either through lower prices or by providing more benefits that justify higher prices.
Difficult To Imitate
Referring to a unique characteristic or attribute of a product or service that competitors find hard to replicate.
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