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When information is given to a subordinate, this process occurs through formal communication.
Purchase Decision Process
The stages consumers go through before, during, and after making a purchase, including recognition of needs, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
Consumer Purchase Decision Process
The sequence of steps consumers go through, from recognizing a need or want to the post-purchase evaluation.
Situational Influences
External factors that can affect consumer behavior and decision-making processes at specific moments in time.
Psychological Influences
The effects of psychological factors on consumers' purchasing behavior, including perceptions, attitudes, beliefs, and emotions.
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