The Following Answer Choices Are Quotes from Employees About Their

question 15

Multiple Choice

The following answer choices are quotes from employees about their job at Healthy Eating, a chain of health food stores. Which quote most probably comes from an employee who has a great deal of organizational commitment?

• A) "The challenging nature of the work and the thoughtful and generous way they treat their staff has made Healthy Eating the best place I have ever worked."
• B) "With the benefits it provides, it is vital for me to keep my job. In fact, I will stay with Healthy Eating for as long as I possibly can."
• C) "Even though I only work in the produce department for now, it's good to know that the suggestions I make about how the store could be improved are heard and considered by my managers."
• D) "I am a great believer in the importance of a healthy diet, so I'm glad I am working for a company that is trying to make simple, healthy food available to all."
• E) "I like the fact that in my role as a buyer for Healthy Eating I get to make choices about which food is good enough for us to sell."

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Definitions:

Marketing Actions

A set of strategies implemented by a company to promote and sell its products or services.

Customer Needs

The wants and preferences that consumers have regarding a product or service that drive their buying behavior.

Market Share

The ratio of sales revenue of the firm to the total sales revenue of all firms in the industry, including the firm itself.

Wants and Needs

Essential drivers of consumer behavior; needs are basic requirements for survival, while wants are desires for specific satisfiers of these needs.