Qatar Computers Is a Family-Owned Business Based in Doha

question 23

Multiple Choice

Qatar Computers is a family-owned business based in Doha. Due to substantial recent growth, the company needs to reassess its organizational structure.
-Until now all decision making has been centralized, with important decisions taken by the CEO of Qatar Computers. The company is considering becoming more decentralized because ______ .

• A) the span of control is currently too narrow
• B) this is likely to lead to higher job satisfaction of employees
• C) the current CEO is unreliable
• D) non-family members will not have as much power
• E) managers need more training

Understand the role of Alternative Reality Games (ARGs) in interactive fiction and marketing.

Describe how games deliver branded messages through advergames.

Recognize different forms of brand placements within games.

Understand the concept of ARGs and their marketing implications without explicit brand identification.

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Definitions:

Main

The most important or central part of something.

Culture-In-Context

Understanding cultural elements and their influences within specific situations or environments.

Global Negotiation

The process of discussing terms to reach a mutually acceptable agreement between parties from different countries or cultural backgrounds.

Culture

The shared values, norms, traditions, and practices that characterize a group of people or society.