Your Colleagues at Work Are Constantly Talking About the Vice

question 80

Multiple Choice

Your colleagues at work are constantly talking about the vice president in your region. He is perceived throughout the organization as a ruthless man who is not to be antagonized. It is necessary for you to bring him a report, and you are very nervous about having to deal with him.
-The vice president's major base of power seems to be_______ .

• A) personal
• B) reward
• C) referent
• D) expert
• E) coercive

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Definitions:

Adopter

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Concept Test

A research technique used to evaluate consumer response to a product idea before it is marketed, by presenting the concept in a detailed, simulated market scenario.

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A concept in marketing that refers to all the possible enhancements and improvements that a product might undergo to meet future needs or untapped market segments.