Examlex
Trait research suggests that we focus on_______, whereas behavioral studies imply that we can effectively _______.
Measurement
The process of finding out whether people (or media content) have more or less of an attribute we are interested in. It is done by assigning numbers to the phenomena we are interested in.
Face Validity
The extent to which a test or procedure appears effective in terms of its stated aims to those taking or observing it, without considering underlying mechanisms.
Semantic Differential Scales
A type of survey question where respondents rate a concept on a scale between two bipolar adjectives, used to measure attitudes or feelings.
Human Communication
The process by which individuals share information, ideas, and feelings through verbal and non-verbal methods.
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