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One of the hallmarks of humans is our ability to draw causal inferences. In the book this is termed
Transaction
An exchange or transfer of goods, services, or funds between two or more parties.
Customer Needs
The desires, requirements, or necessities that a customer expresses, which a product or service aims to fulfill.
Deprivation
A state of lacking or doing without something considered to be a necessity, often associated with poverty or lack of access to basic resources.
Marketplace
A physical or virtual venue where buyers and sellers come together to exchange goods and services.
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