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Many biologists have not accepted
Backward Integration
A business strategy where a company expands its role to fulfill tasks formerly completed by businesses up the supply chain.
Forward Integration
A business strategy where a company extends its operations by moving towards the direct control of its distribution or supply chain further down the production process.
Retailer
A business or person that sells goods to the consumer, as opposed to a wholesaler or supplier.
Retailer-sponsored Cooperative
A group of independent retailers who collectively purchase goods, share marketing efforts, and distribution channels to compete with larger chains effectively.
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