A Program That Rewards Guests with Points, Miles or Stamps

question 15

Multiple Choice

A program that rewards guests with points, miles or stamps that can be redeemed or get discounts for products and services is known as:

• A) A loyalty program
• B) A frequency program
• C) A marketing program
• D) None of the above

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Definitions:

Research Process

The systematic investigation into and study of materials and sources to establish facts and reach new conclusions.

Analyze Results

The process of examining and interpreting data obtained from research, experiments, or tests to draw conclusions or make decisions.

Clinical Problem

An issue or condition, either physical or psychological, that affects the health status of an individual and requires medical diagnosis and treatment.

Pilot Study

A small-scale preliminary study conducted in order to evaluate feasibility, time, cost, adverse events, and improve upon the study design prior to performance of a full-scale research project.