In Addition to Being a Representation Firm, Leading Hotels of the World

question 2

Multiple Choice

In addition to being a representation firm, Leading Hotels of the World is a soft brand, which is:

• A) A brand that does its own central reservations system
• B) A brand that is a rep firm and its own independent brand as well
• C) A brand that hasn't quite yet met brand standards
• D) A brand that is small in its sales volume and franchisees

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Definitions:

EBIT

Earnings Before Interest and Taxes, a financial metric used to evaluate a company's operating performance.

Free Cash Flow

The cash a company generates after accounting for cash outflows to support operations and maintain its capital assets.

Capital Expenditures

Funds used by a company to acquire or upgrade physical assets such as property, industrial buildings, or equipment to boost its long-term revenue.

Depreciation

The accounting method of allocating the cost of a physical or tangible asset over its useful life, reflecting the asset's consumption, wear and tear, or obsolescence.