To Evaluate a Channel of Distribution, a Hospitality Manager Should

question 17

Multiple Choice

To evaluate a channel of distribution, a hospitality manager should:

• A) Evaluate the pay- per- click numbers
• B) Compare it to their CRS
• C) Perform a break even analysis
• D) Rely on the channel to do the evaluation

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Definitions:

Social Media Plan

A document outlining an organization's strategy for use of social media, including goals, tactics, and measures of success.

Content And Messages

The information and communication conveyed through various media, including text, video, and audio formats.

Audience Reactions

The responses and interactions of viewers or consumers to content, performances, or products.

Feedback

Information or opinions about something, used as a basis for improvement.