A Major Problem with Cost- Percentage Pricing Is That

question 3

Multiple Choice

A major problem with cost- percentage pricing is that:

• A) It makes high cost items expensive to most customers
• B) It's completely based on costs
• C) It ignores the customer's perception of value for the price paid
• D) All of the above

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Definitions:

Research

is the process of systematically observing reality to assess the validity of a theory.

Deception

The act of misleading or providing false information to others in order to gain an advantage or hide the truth.

Experimental Research

A research methodology that assesses cause-and-effect relationships by manipulating one or more variables while holding others constant to study their effects on certain outcomes.

Reliability

The degree to which an assessment tool produces stable and consistent results over multiple trials.