Image Is One of Two Important Criteria for Effective Positioning

question 8

Multiple Choice

Image is one of two important criteria for effective positioning. The other is:

• A) A promised benefit
• B) Tangibility of the product
• C) Having a product that is both salient and determinant
• D) An objective positioning statement

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Definitions:

Venture Capitalists

Investors who provide funding to startups or small businesses with long-term growth potential in exchange for equity, or partial ownership of the company.

Enterprise Zones

Specific geographic areas designated for economic revitalization.

Economic Revitalization

The process of boosting the economic growth and development of an area or community, often through government initiatives or private investments.

Economic Stimulus

Governmental measures intended to encourage economic growth or counter economic downturns, often through fiscal policies like tax cuts or spending programs.