A Danger with Having Multiple Brands Positioned as Individual Companies

question 24

Multiple Choice

A danger with having multiple brands positioned as individual companies is:

• A) There are no dangers
• B) They generate a high amount of costs to run each brand separately
• C) Developing positioning statements for each is more complex
• D) The brands cannibalize each other

Explain the principles behind the guilty knowledge test in lie detection.

Discuss reasons for psychological opposition to the use of lie detectors.

Identify factors that can intensify emotions besides the stimulus itself.

Understand the evidence of emotional reactions without deliberate rational thinking.

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Definitions:

Projective

A type of psychological test in which subjects' responses to ambiguous stimuli are analyzed to uncover unconscious desires, feelings, or aspects of their personality.

Inventory

A detailed list or stock of goods, materials, or other items held by an organization or individual.

Albert Bandura

A psychologist known for his work on social learning theory, emphasizing the role of observational learning, self-efficacy, and modeling in behavior.

Julian Rotter

An American psychologist known for his development of social learning theory and the concept of locus of control.