Image Is One of Two Important Criteria for Effective Positioning

question 8

Multiple Choice

Image is one of two important criteria for effective positioning. The other is:

• A) A promised benefit
• B) Tangibility of the product
• C) Having a product that is both salient and determinant
• D) An objective positioning statement

---

Definitions:

Prefix

A prefix is a group of letters placed before the root of a word to modify its meaning.

Numerical Ability

The capacity to perform mathematical operations and understand numerical concepts effectively.

Self-Awareness

The conscious knowledge of one's own character, feelings, motives, and desires.

Heuristics

Mental shortcuts or rules of thumb that simplify decision-making processes but do not guarantee optimal or accurate solutions.