A Danger with Having Multiple Brands Positioned as Individual Companies

question 24

Multiple Choice

A danger with having multiple brands positioned as individual companies is:

• A) There are no dangers
• B) They generate a high amount of costs to run each brand separately
• C) Developing positioning statements for each is more complex
• D) The brands cannibalize each other

---

Definitions:

Customs Act

Legislation that governs the importation and exportation of goods in and out of a country.

Wrong Rate

The incorrect or inappropriate pricing rate applied to a service, product, or financial transaction.

Licensing

The act of granting permission to use intellectual property rights, such as patents or trademarks, under agreed terms and conditions.

Foreign Distribution Agreements

Contracts between companies for the distribution of goods or services in countries other than their own.