How Is Market Segmentation Relating to Branding

question 5

Multiple Choice

How is market segmentation relating to branding?

• A) Market segmentation prevents brands from developing bad concepts
• B) Branding allows a company to selectively choose who they would like as their customers
• C) Branding provides an alternative to companies having to segment their markets
• D) Different brands are adapted to different market segments

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Definitions:

Profit

The earnings resulting when business activity revenues exceed the necessary expenses, costs, and taxes to maintain the activity.

Long Oil Futures Contract

An agreement to buy oil at a specified price on a specified future date, bet taken with the expectation that oil prices will rise.

Close Position

The act of selling or buying securities to offset an existing position, thereby ending the investor's exposure to that investment.

Delivery Date

In the context of futures contracts, it is the specified date on which the underlying asset must be delivered by the seller to fulfill the terms of the contract.